David L. Ryan | The Boston Globe | Getty Images
Mark Zuckerberg, Harvard dropout and CEO of Facebook, a company worth nearly $400 billion, is pictured at the Harvard University commencement in Cambridge, MA on May 25, 2017.
Piper Jaffray survey released in October said just over a third of teens report using Facebook’s core platform at least once a month, down from 52 percent of teens two years before and nearly two-thirds of teens in Spring 2016.
Luckily for Facebook, these users seem to be flocking to one of its own apps — Instagram. For the first time since the firm started the survey in 2001, Instagram surpassed Snap-owned Snapchat as the most-used social platform by teens.
So far, Instagram has been the exception, not the rule, to Facebook’s courtship of teens. Here are some of the ways Facebook’s tried, and failed, to win over the demographic.